Services

ADVISORY SERVICES

  • Research and market intelligence
  • Revenue and expense budgeting, organizational planning and staffing
  • Hotel re-launch
  • Market tactics to optimize occupancy
  • Financial consulting, refinancing and recapitalization

ASSET MANAGEMENT

  • Annual business plan review and capital budget management
  • Monthly performance reviews with senior management, marketing, and finance
  • Positioning, marketing strategy, and analytics
  • Labor management and operational efficiencies
  • Monitor all insurance policies, licenses, leases, and contracts

ACQUISITION/BROKERAGE

  • Access to owners and lenders of luxury hotel assets
  • Market evaluation, SWOT analysis and feasibility study
  • Property assessment and value enhancement analysis
  • Brand vs independent evaluation
  • Branding recommendations

DISPOSITION/BROKERAGE

  • Access to high net worth individuals, family offices, and institutional investors

  • Complete confidentiality and privacy

  • Market assessment and comp set analysis

  • Positioning to achieve the highest valuation

  • Highly selective approach in presenting qualified buyers

  • Contract negotiations to achieve the maximum benefit to ownership

RECAPITALIZATION & FINANCING

  • Pro forma studies & feasibility/investment analyses
  • Capital structuring
  • New development financing
  • Mortgage and equity for existing hotels
  • Construction cost projections/budget management

MARKETING STRATEGY

  • Pre-opening marketing planning
  • Marketing performance assessment
  • Repositioning and branding strategy evaluation
  • Digital marketing tactics, website design effectiveness, SEO strategies
  • Public relations and social media tactics
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