Services

ACQUISITION

  • Access to owners and lenders of luxury hotel assets
  • Market evaluation, SWOT analysis and feasibility study
  • Property assessment and value enhancement analysis
  • Brand vs independent evaluation
  • Branding recommendations

ASSET MANAGEMENT

  • Annual business plan review and capital budget management
  • Monthly performance reviews with senior management, marketing, and finance
  • Positioning, marketing strategy, and analytics
  • Labor management and operational efficiencies
  • Monitor all insurance policies, licenses, leases, and contracts

DISPOSITION

  • Access to high net worth individuals, family offices, and institutional investors

  • Market assessment and comp set analysis

  • Positioning to achieve the highest valuation

  • Highly selective approach in presenting qualified buyers

  • Contract negotiations to achieve the maximum benefit to ownership

DEVELOPMENT

  • Feasibility, design, planning, and positioning
  • Planning approval
  • Facilities programming
  • Technical services
  • Contractor and consultant bidding and negotiation

MARKETING STRATEGY

  • Pre-opening marketing planning
  • Marketing performance assessment
  • Repositioning and branding strategy evaluation
  • Digital marketing tactics, website design effectiveness, SEO strategies
  • Public relations and social media tactics

INVESTMENT CAPITAL

  • Pro forma studies & feasibility/investment analyses
  • Capital structuring
  • New development financing
  • Mortgage and equity for existing hotels
  • Construction cost projections/budget management
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